Report
Summary
Grocers are growing their fresh selection to meet consumer demand, we explore how they've been handling shared industry challenges over the past few years.
Fresh departments are the heart of the grocery store and the products they offer are paramount to consumers. Walking into a store with a large assortment of produce that looks fresh, 65.3% of consumers say they would be more inclined to shop at that store again.
93% of grocery leaderssay they’ve seen demand for fresh food increase in the past 1-2 years, which means investing in fresh customer experiences is key. Outside of changing store layouts and service offerings, opportunities remain: Many grocers are relying on pen-and-paper processes in fresh and, as they struggle with frequent out-of-stocks and high levels of staff turnover, store teamsneed technology to help them build a stronger foundation for the future.
Find out more inOpportunities in Fresh: 2022 Report