A new way to win in fresh

Cut through the complexity of fresh grocery with transformative tech that grocery teams love to use

Fresh matters most

Customers care about fresh more than ever. Exceed their expectations with agile solutions that benefit your business and the planet, too.

93% of grocers have seen the demand for fresh food rise since 2020.

Opportunities in Fresh: 2022 Report

92% of grocery leaders agree that using modern technology will help them attract and retain talent.

Opportunities in Fresh: 2022 Report

91% of grocery leaders agree that increasing the accuracy of orders will improve product shelf life.

Opportunities in Fresh: 2022 Report

Meet the
Afresh platform

Purpose-built for fresh foods, Afresh goes beyond center-store demand forecasting and perpetual inventory to help teams make smarter decisions across the fresh supply chain.

The Afresh advantage

Industry-leading machine learning and easy-to-use workflows raise the bar on fresh inventory management.

Profitable fresh categories

Accelerate inventory turns
Reduce shrink
Increase sales

Digital transformation in fresh

Streamline data management
Increase inventory visibility
Gain data insights

Effective and empowered teams

Optimize existing processes
Gain performance insights
Train teams quickly

Meet sustainability goals

Reduce food waste
Reduce GHG emissions
Reduce water usage

A fresh approach

Fresh is fundamentally different and more complex than center store. Drive results with the right tool for the job.

Center store data

Consistent UPCs, pack sizes, and discrete units are clean and predictable

Fresh department data

Multiple factors shift daily, making data highly variable and hard to predict

Center store merchandising

Biannual planograms are mostly static with some promotions

Fresh merchandising 

Fresh displays shift constantly to accommodate variability, seasonality, and quality

Center store workflows

Consistent packaging and barcodes make inventory management straight-forward

Fresh team workflows

Teams need to manage a wide variety of item types, including hyper-perishable and random weight

The Afresh transformation, by the numbers:


Sales increase


Adherence rate

+2 days

Post-sale shelf life


Labor efficiency


Shrink reduction


Stockout reduction
By partnering with Afresh, we are now able to improve our processes to better manage our fresh product supply and provide our store teams with a tool to better predict demand and monitor inventory.
Susan Morris,
EVP and Chief Operations
Officer at Albertsons Companies

Customers trust Afresh

With Afresh, what’s good for business is also good for the planet.

Our advances in tech always come back to our vision: to sustainably nourish the world with fresh food.
About Afresh

Afresh will transform your store. See it in action.

Even more fresh ideas and tools.

  • Press
  • Article

How artificial intelligence is transforming the produce industry

Supermarket chains have an obligation to their customers to deliver fresh produce, at least, if they want to keep those customers. But keeping up with demand, especially amid seasonal shifts and market disruptions, makes this a complicated task. Through the adoption of AI, San Francisco start-up Afresh aims to simplify that task — and reduce waste in the process.

  • Press
  • Article

6 notable tech updates from NRF Big Show

With two large exhibition floors, the National Retail Federation’s annual conference this week had hundreds of vendors, from brand-new startups to larger players like Google and Microsoft, show off their services and offerings to industry leaders.

  • Press
  • Article

Why AI Could Be the Solution Your Store Needs

AI is rapidly taking the grocery industry to the next level during a time when price volatility, labor shortages and competitive markets threaten to derail its progress. Learn how Afresh is improving product freshness and customer experience with leading grocery partners like SpartanNash.

  • Press
  • Article

Afresh Technologies and Albertsons Companies Implement AI-Powered Platform to Help Improve Fresh Produce Inventory and Reduce Waste Going to Landfill

Afresh platform rolled out to more than 2,200 Albertsons Cos. stores within seven months.

  • Press
  • Article

Afresh Rolls Out Its AI-Powered Fresh Food Management System to 2,200 Albertsons

Suzanne Long, Chief Sustainability and Transformation Officer at Albertsons Companies, said that “driving sustainability practices across Albertsons Cos. is essential to our business and the communities we serve. Our partnership with Afresh helps us improve ordering and better manage our inventory of fresh fruits and vegetables so our customers have access to fresher products, and we’re able to make meaningful progress toward achieving our goal to have zero food waste going to landfill by 2030.”