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A new way to win in fresh

Cut through the complexity of fresh grocery with best-in-class tech that grocery teams love to use

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How it works

Fresh matters most

Customers care about fresh more than ever. Transform performance in your most critical categories with a holistic approach to fresh.

93% of grocers have seen the demand for fresh food rise since 2020.

Opportunities in Fresh: 2022 Report

92% of grocery leaders agree that using modern technology will help them attract and retain talent.

Opportunities in Fresh: 2022 Report

91% of grocery leaders agree that increasing the accuracy of orders will improve product shelf life.

Opportunities in Fresh: 2022 Report

The Afresh transformation, by the numbers:

+3%

Sales increase

+94%

Adherence rate

+7%

Faster inventory turns

+20%

Labor efficiency

25%

Shrink reduction

80%

Stockout reduction

Meet the
Afresh platform

Purpose-built for fresh foods, Afresh goes beyond traditional demand forecasting and perpetual inventory to drive optimal decisions across the fresh supply chain.

The Afresh advantage

Cutting-edge machine learning and easy-to-use workflows deliver transformational benefits in fresh ordering and inventory management.

Profitable fresh categories

Accelerate inventory turns
Reduce shrink
Increase sales

Connected decision making

Navigate messy data
Increase inventory visibility
Unify store teams

Effective and empowered teams

Optimize labor efficiency
Gain actionable insights
Train teams quickly

Meet sustainability goals

Reduce food waste
Reduce GHG emissions
Reduce water usage

A fresh approach

Fresh is fundamentally different and more complex than center store. Drive results with the right tool for the job.

Center store data

Consistent UPCs, pack sizes, and discrete units are clean and predictable

Fresh department data

Multiple factors shift daily, making data highly variable and hard to predict

Center store merchandising

Biannual planograms are mostly static with some promotions

Fresh merchandising 

Fresh displays shift constantly to accommodate variability, seasonality, and quality

Center store workflows

Consistent packaging and barcodes make inventory management straight-forward

Fresh team workflows

Teams need to manage a wide variety of item types, including hyper-perishables and random weights
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Fresh innovation at Albertsons

By partnering with Afresh, we are now able to improve our processes to better manage our fresh product supply and provide our store teams with a tool to better predict demand and monitor inventory.
Susan Morris
,
EVP and Chief Operations Officer at Albertsons Companies
We're still looking for those individuals who approach produce as an art. But with Afresh, if a produce manager leaves, the knowledge that you'll have an increase in cherry orders during the summer doesn't leave with them.
Jason Resner
,
Meat Category Manager at Fresh Thyme
Our customers know that they can find the freshest, highest-quality foods and a great assortment at Heinen’s. The partnership with Afresh enables us to continue to deliver on that promise of excellent food and the best in-stock rate.
Jeff Heinen
,
Co-CEO of Heinen’s

Customers trust Afresh

See customer stories

With Afresh, what’s good for business is also good for the planet.

Our advances in tech always come back to our vision: to sustainably nourish the world with fresh food.
About Afresh

Afresh will transform your fresh departments. See it in action.

More fresh ideas and tools.

See all resources
  • Press
  • •
    Article

Afresh Recognized as Next Generation Supply Chain Innovator by SVG Ventures-THRIVE

Afresh has been named a leader on the THRIVE Top 50 FoodTech Companies list for the second consecutive year. This annual ranking by SVG Ventures-THRIVE celebrates leading FoodTech companies and recognizes Afresh's innovation in the Next Generation Supply Chain category for its groundbreaking approach to modernizing the fresh food supply chain. Utilizing the world's first AI engine built for fresh grocery, Afresh enables accurate replenishment and inventory management across the supply chain, guaranteeing shoppers access to peak freshness while reducing grocers' waste.

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  • Press
  • •
    Article

Stater Bros. Implements a Chain-Wide Rollout of Afresh in Produce Departments to Improve Profitability, Ordering and Inventory Capabilities, and Reduce Food Waste

Afresh, the world's first AI engine designed for the unique challenges of fresh grocery, is announcing that Stater Bros. is rolling out its store ordering solution chainwide across its Produce departments. After a successful pilot, the Southern California-based chain is implementing Afresh in all of its 169 stores. Stater Bros. is well-known among shoppers for its fresh and affordable foods. By using Afresh, it will now be easier for Stater Bros. to deliver on those promises.

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  • Press
  • •
    Article

Fresh Thyme Expands to Afresh Store Ordering for Food Service, the AI-Powered System to Optimize Ordering and Inventory Management for Deli and Prepared Foods Departments

Afresh, the world's first AI engine designed for the unique challenges of fresh grocery, announced today that Fresh Thyme Market is rolling out Afresh Store Ordering for Food Service. With this addition, Afresh gives Fresh Thyme the ability to tap into AI that is specifically built for the nuances of fresh foods to deliver high quality ordering and inventory management for deli and prepared foods. Fresh Thyme is now on track to use Afresh to order across its core fresh departments – including Produce, Meat, Seafood as well as Food Service – for its entire chain of 70 stores by end of year.

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  • Press
  • •
    Article

Afresh Enhances Supply Chain Capabilities with the Launch of Afresh DC Forecasts, Partnering with Albertsons Companies as the First Customer

Afresh Technologies, the world's leading fresh food technology company, is announcing the launch of its first solution for distribution centers, Afresh DC Forecasts. The new AI-powered DC Forecasts offer the first-ever fresh-specific technology solution for DC buyers that automatically compiles the data the buyers must consider every day to forecast upcoming orders from the stores they serve.

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  • Customer Stories
  • •
    Case Study

Afresh and Alvarez & Marsal CRG Partner to Save U.S. Value Grocer Gain an Estimated $2.7M Annually

A U.S. value grocer sought to provide its customers – especially those in areas with limited access to nutritious food – with affordable, fresh produce at a competitive price. Yet high shink, staff turnover, and low inventory turns highlighted issues with their centralized distribution model and prevented stores from achieving the degree of operational efficiency required to keep produce at optimal freshness and pass savings along to customers.

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