A new way to win in fresh

Cut through the complexity of fresh grocery with best-in-class tech that grocery teams love to use

Fresh matters most

Customers care about fresh more than ever. Transform performance in your most critical categories with a holistic approach to fresh.

93% of grocers have seen the demand for fresh food rise since 2020.

Opportunities in Fresh: 2022 Report

92% of grocery leaders agree that using modern technology will help them attract and retain talent.

Opportunities in Fresh: 2022 Report

91% of grocery leaders agree that increasing the accuracy of orders will improve product shelf life.

Opportunities in Fresh: 2022 Report

The Afresh transformation, by the numbers:


Sales increase


Adherence rate


Faster inventory turns


Labor efficiency


Shrink reduction


Stockout reduction

Meet the
Afresh platform

Purpose-built for fresh foods, Afresh goes beyond traditional demand forecasting and perpetual inventory to drive optimal decisions across the fresh supply chain.

The Afresh advantage

Cutting-edge machine learning and easy-to-use workflows deliver transformational benefits in fresh ordering and inventory management.

Profitable fresh categories

Accelerate inventory turns
Reduce shrink
Increase sales

Connected decision making

Navigate messy data
Increase inventory visibility
Unify store teams

Effective and empowered teams

Optimize labor efficiency
Gain actionable insights
Train teams quickly

Meet sustainability goals

Reduce food waste
Reduce GHG emissions
Reduce water usage

A fresh approach

Fresh is fundamentally different and more complex than center store. Drive results with the right tool for the job.

Center store data

Consistent UPCs, pack sizes, and discrete units are clean and predictable

Fresh department data

Multiple factors shift daily, making data highly variable and hard to predict

Center store merchandising

Biannual planograms are mostly static with some promotions

Fresh merchandising 

Fresh displays shift constantly to accommodate variability, seasonality, and quality

Center store workflows

Consistent packaging and barcodes make inventory management straight-forward

Fresh team workflows

Teams need to manage a wide variety of item types, including hyper-perishables and random weights

Fresh innovation at Albertsons

By partnering with Afresh, we are now able to improve our processes to better manage our fresh product supply and provide our store teams with a tool to better predict demand and monitor inventory.
Susan Morris
EVP and Chief Operations Officer at Albertsons Companies
We're still looking for those individuals who approach produce as an art. But with Afresh, if a produce manager leaves, the knowledge that you'll have an increase in cherry orders during the summer doesn't leave with them.
Jason Resner
Meat Category Manager at Fresh Thyme
Our customers know that they can find the freshest, highest-quality foods and a great assortment at Heinen’s. The partnership with Afresh enables us to continue to deliver on that promise of excellent food and the best in-stock rate.
Jeff Heinen
Co-CEO of Heinen’s

Customers trust Afresh

With Afresh, what’s good for business is also good for the planet.

Our advances in tech always come back to our vision: to sustainably nourish the world with fresh food.
About Afresh

Afresh will transform your fresh departments. See it in action.

More fresh ideas and tools.

  • Solution
  • Article

The Game-Changing Advantages of AI in Grocery

Afresh is setting a new standard for operational excellence in fresh. Our AI equips grocery retailers with the tools to reduce shrink, ensure optimal stock levels, and facilitate smarter, data-driven ordering. In this way, our leading-edge AI not only elevates operational efficiency but also enhances customer satisfaction by fueling an exceptional in-store experience.

  • Press
  • Case Study

Reducing Fresh Strawberry Loss & Waste in the Retail Supply Chain

The Pacific Coast Food Waste Commitment (PCFWC) commissioned a study on food waste in thefresh strawberry supply chain to identify hotspots and suggest interventions to reduce food loss and waste (FLW) and maximize profit.

  • Press
  • Article

Convenience: 3 key priorites for consumers

Convenience remains in high demand in the retail grocery industry, and it extends far beyond meal kits and prepared foods.

Every part of a consumer’s grocery shopping experience adds up. Some key factors include the ease of checkout, consistent availability of staple food items, personalized suggestions, options for all dietary needs, and packaging for on-the-go.

  • Press
  • Article

How Tech Advances Can Lead to Fresh Success

Tools built to improve forecasting and smooth operations give retailers a leg up in fresh foodservice, according to presentations at NRF 2024: Retail's Big Show.

  • Industry Insights
  • Article

The Pivotal Role of Ordering in Optimizing Meat Departments

As the most influential department on the store's perimeter, meat drives significant foot traffic and sales for grocery retailers. The meat department also presents a unique opportunity for grocers to differentiate themselves from competitors. Recognizing this, industry leaders like Albertsons are increasingly looking towards Afresh’s innovative solutions to better serve their communities.