A new way to win in fresh

Cut through the complexity of fresh grocery with best-in-class tech that grocery teams love to use

Fresh matters most

Customers care about fresh more than ever. Transform performance in your most critical categories with a holistic approach to fresh.

93% of grocers have seen the demand for fresh food rise since 2020.

Opportunities in Fresh: 2022 Report

92% of grocery leaders agree that using modern technology will help them attract and retain talent.

Opportunities in Fresh: 2022 Report

91% of grocery leaders agree that increasing the accuracy of orders will improve product shelf life.

Opportunities in Fresh: 2022 Report

Meet the
Afresh platform

Purpose-built for fresh foods, Afresh goes beyond traditional demand forecasting and perpetual inventory to drive optimal decisions across the fresh supply chain.

The Afresh advantage

Cutting-edge machine learning and easy-to-use workflows deliver transformational benefits in fresh ordering and inventory management.

Profitable fresh categories

Accelerate inventory turns
Reduce shrink
Increase sales

Connected decision making

Navigate messy data
Increase inventory visibility
Unify store teams

Effective and empowered teams

Optimize labor efficiency
Gain actionable insights
Train teams quickly

Meet sustainability goals

Reduce food waste
Reduce GHG emissions
Reduce water usage

A fresh approach

Fresh is fundamentally different and more complex than center store. Drive results with the right tool for the job.

Center store data

Consistent UPCs, pack sizes, and discrete units are clean and predictable

Fresh department data

Multiple factors shift daily, making data highly variable and hard to predict

Center store merchandising

Biannual planograms are mostly static with some promotions

Fresh merchandising 

Fresh displays shift constantly to accommodate variability, seasonality, and quality

Center store workflows

Consistent packaging and barcodes make inventory management straight-forward

Fresh team workflows

Teams need to manage a wide variety of item types, including hyper-perishables and random weights

The Afresh transformation, by the numbers:


Sales increase


Adherence rate


Faster inventory turns


Labor efficiency


Shrink reduction


Stockout reduction
By partnering with Afresh, we are now able to improve our processes to better manage our fresh product supply and provide our store teams with a tool to better predict demand and monitor inventory.
Susan Morris,
EVP and Chief Operations
Officer at Albertsons Companies

Customers trust Afresh

With Afresh, what’s good for business is also good for the planet.

Our advances in tech always come back to our vision: to sustainably nourish the world with fresh food.
About Afresh

Afresh will transform your fresh departments. See it in action.

More fresh ideas and tools.

  • Press
  • Article

Afresh named to CB Insights Retail Tech 100

  • Press
  • Article

Panel describes an industry committed to waste

Grocer retailers have thrown the burden of food waste over their shoulder. They are in it for the long haul. A few got together at the Southeast Produce Council’s 2023 Southern Exposure event and one thing was made clear: The tools and commitment are there, and the results are coming.

  • Press
  • Article

Retailers, tech experts, growers discuss solutions for food waste, insecurity

“I think the work we're doing to kind of divert food that would otherwise go to waste is incredible, but the root cause here is inefficient supply chain — and we can do better,” Afresh President and co-founder Nathan Fenner said.

  • Press
  • Article

Afresh expands its AI-powered tech beyond the produce section

The platform offers recommendations to streamline inventory and workflow operations. And now it's moving into meat, seafood, deli and foodservice.

  • Press
  • Article

Afresh Technologies moves beyond fruits and vegetables

Afresh has made a name for itself by developing systems that evaluate variables like sales trends, delivery schedules, perishability and the weather and use that information to guide grocery store employees in placing orders for fruits and vegetables.