A new way to win in fresh

Cut through the complexity of fresh grocery with transformative tech that grocery teams love to use

Fresh matters most

Customers care about fresh more than ever. Exceed their expectations with agile solutions that benefit your business and the planet, too.

93% of grocers have seen the demand for fresh food rise since 2020.

Opportunities in Fresh: 2022 Report

92% of grocery leaders agree that using modern technology will help them attract and retain talent.

Opportunities in Fresh: 2022 Report

91% of grocery leaders agree that increasing the accuracy of orders will improve product shelf life.

Opportunities in Fresh: 2022 Report

Meet the
Afresh platform

Purpose-built for fresh foods, Afresh goes beyond center-store demand forecasting and perpetual inventory to help teams make smarter decisions across the fresh supply chain.

The Afresh advantage

Industry-leading machine learning and easy-to-use workflows raise the bar on fresh inventory management.

Profitable fresh categories

Accelerate inventory turns
Reduce shrink
Increase sales

Digital transformation in fresh

Streamline data management
Increase inventory visibility
Gain data insights

Effective and empowered teams

Optimize existing processes
Gain performance insights
Train teams quickly

Meet sustainability goals

Reduce food waste
Reduce GHG emissions
Reduce water usage

A fresh approach

Fresh is fundamentally different and more complex than center store. Drive results with the right tool for the job.

Center store data

Consistent UPCs, pack sizes, and discrete units are clean and predictable

Fresh department data

Multiple factors shift daily, making data highly variable and hard to predict

Center store merchandising

Biannual planograms are mostly static with some promotions

Fresh merchandising 

Fresh displays shift constantly to accommodate variability, seasonality, and quality

Center store workflows

Consistent packaging and barcodes make inventory management straight-forward

Fresh team workflows

Teams need to manage a wide variety of item types, including hyper-perishable and random weight

The Afresh transformation, by the numbers:


Sales increase


Adherence rate

+2 days

Post-sale shelf life


Labor efficiency


Shrink reduction


Stockout reduction
By partnering with Afresh, we are now able to improve our processes to better manage our fresh product supply and provide our store teams with a tool to better predict demand and monitor inventory.
Susan Morris,
EVP and Chief Operations
Officer at Albertsons Companies

Customers trust Afresh

With Afresh, what’s good for business is also good for the planet.

Our advances in tech always come back to our vision: to sustainably nourish the world with fresh food.
About Afresh

Afresh will transform your store. See it in action.

Even more fresh ideas and tools.

  • Press
  • Podcast

Solving Fresh Food Inventory Management

Learn how Afresh is helping grocers manage their fresh food inventory, the impacts of our tech as a whole on the company, and the "green edge" of being a sustainable grocer.

  • Press
  • Article

Afresh CEO Matt Schwartz Named on the 2022 Packer 25 Influential People in Produce List

The Packer 25 is an annual tribute to 25 leaders, innovators and agents of change across the fresh produce supply chain. We're honored to be listed among such amazing industry leaders.

  • Company
  • Article

Matt Schwartz Q&A with The Packer

Technology is so powerful — if we can use it effectively in the produce industry, we’ll be able to prevent waste, add days of shelf life to product, and multiply the profitability of all constituents across the supply chain. As a result, fresh-first technology unlocks the potential to drive transformative value for business, people and the planet.

  • Company
  • Article

Afresh Platform Innovates and Drives Evolution Across Grocery Supply Chain; Matt Schwartz, Nathan Fenner, and Luke Anderson Discuss

  • Press
  • Article

Afresh Wins Progressive Grocer Impact Award

Afresh is the winner of a 2022 Progressive Grocer Impact Award in the Sustainability/Resource Conservation category.