A new way to win in fresh

Cut through the complexity of fresh grocery with best-in-class tech that grocery teams love to use

Fresh matters most

Customers care about fresh more than ever. Transform performance in your most critical categories with a holistic approach to fresh.

93% of grocers have seen the demand for fresh food rise since 2020.

Opportunities in Fresh: 2022 Report

92% of grocery leaders agree that using modern technology will help them attract and retain talent.

Opportunities in Fresh: 2022 Report

91% of grocery leaders agree that increasing the accuracy of orders will improve product shelf life.

Opportunities in Fresh: 2022 Report

Meet the
Afresh platform

Purpose-built for fresh foods, Afresh goes beyond traditional demand forecasting and perpetual inventory to drive optimal decisions across the fresh supply chain.

The Afresh advantage

Cutting-edge machine learning and easy-to-use workflows deliver transformational benefits in fresh ordering and inventory management.

Profitable fresh categories

Accelerate inventory turns
Reduce shrink
Increase sales

Connected decision making

Navigate messy data
Increase inventory visibility
Unify store teams

Effective and empowered teams

Optimize labor efficiency
Gain actionable insights
Train teams quickly

Meet sustainability goals

Reduce food waste
Reduce GHG emissions
Reduce water usage

A fresh approach

Fresh is fundamentally different and more complex than center store. Drive results with the right tool for the job.

Center store data

Consistent UPCs, pack sizes, and discrete units are clean and predictable

Fresh department data

Multiple factors shift daily, making data highly variable and hard to predict

Center store merchandising

Biannual planograms are mostly static with some promotions

Fresh merchandising 

Fresh displays shift constantly to accommodate variability, seasonality, and quality

Center store workflows

Consistent packaging and barcodes make inventory management straight-forward

Fresh team workflows

Teams need to manage a wide variety of item types, including hyper-perishables and random weights

The Afresh transformation, by the numbers:


Sales increase


Adherence rate


Faster inventory turns


Labor efficiency


Shrink reduction


Stockout reduction

Fresh innovation at Albertsons

By partnering with Afresh, we are now able to improve our processes to better manage our fresh product supply and provide our store teams with a tool to better predict demand and monitor inventory.
Susan Morris,
EVP and Chief Operations
Officer at Albertsons Companies

Customers trust Afresh

With Afresh, what’s good for business is also good for the planet.

Our advances in tech always come back to our vision: to sustainably nourish the world with fresh food.
About Afresh

Afresh will transform your fresh departments. See it in action.

More fresh ideas and tools.

  • Press
  • Podcast

Afresh Co-Founder Nathan Fenner On How AI Can Help Grocers Manage Supply Chains

In the latest episode of NVIDIA’s AI Podcast, host Noah Kravitz spoke with the company’s cofounder and president, Nathan Fenner, about its mission, offerings and the greater challenge of eliminating food waste.

  • Press
  • Article

Albertsons deploys AI-powered ordering and inventory platform

Afresh Technologies and Albertsons Companies (Boise, Idaho) announced today the rollout of the Afresh platform into the meat and seafood departments in more than 2,200 Albertsons Cos. banner stores including Safeway, Albertsons, Jewel-Osco, Shaw’s, Vons and ACME. The Afresh platform drives better decision-making across the fresh

  • Press
  • Article

How Automation Is Changing the Grocery Game

The ever-present hum in today’s food retail ecosystem tends to revolve around solving problems and pain points with the latest technology. In fact, technology and automation solutions ranging from artificial intelligence (AI) and machine learning to programs like ChatGPT are taking hold at nearly every level of the food production and sales cycle, making it essential to success in grocery both today and in the future.

  • Press
  • Article

Albertsons to deploy Afresh tech in meat, seafood departments

The grocer has partnered with Afresh to help manage the produce departments of its stores since 2022, and after a two-month pilot this year, the company began a chainwide rollout of the AI-powered Afresh tech in its meat and seafood departments

  • Press
  • Article

Albertsons Taps Afresh Solution for Meat and Seafood Departments Chainwide

Since 2022, Albertsons has successfully collaborated with Afresh in the produce category. Following a successful two-month pilot in the retailer’s meat and seafood departments earlier this year, the Afresh platform began an immediate chainwide rollout to those parts of the store.