A new way to win in fresh

Cut through the complexity of fresh grocery with best-in-class tech that grocery teams love to use

Fresh matters most

Customers care about fresh more than ever. Transform performance in your most critical categories with a holistic approach to fresh.

93% of grocers have seen the demand for fresh food rise since 2020.

Opportunities in Fresh: 2022 Report

92% of grocery leaders agree that using modern technology will help them attract and retain talent.

Opportunities in Fresh: 2022 Report

91% of grocery leaders agree that increasing the accuracy of orders will improve product shelf life.

Opportunities in Fresh: 2022 Report

Meet the
Afresh platform

Purpose-built for fresh foods, Afresh goes beyond traditional demand forecasting and perpetual inventory to drive optimal decisions across the fresh supply chain.

The Afresh advantage

Cutting-edge machine learning and easy-to-use workflows deliver transformational benefits in fresh ordering and inventory management.

Profitable fresh categories

Accelerate inventory turns
Reduce shrink
Increase sales

Connected decision making

Navigate messy data
Increase inventory visibility
Unify store teams

Effective and empowered teams

Optimize labor efficiency
Gain actionable insights
Train teams quickly

Meet sustainability goals

Reduce food waste
Reduce GHG emissions
Reduce water usage

A fresh approach

Fresh is fundamentally different and more complex than center store. Drive results with the right tool for the job.

Center store data

Consistent UPCs, pack sizes, and discrete units are clean and predictable

Fresh department data

Multiple factors shift daily, making data highly variable and hard to predict

Center store merchandising

Biannual planograms are mostly static with some promotions

Fresh merchandising 

Fresh displays shift constantly to accommodate variability, seasonality, and quality

Center store workflows

Consistent packaging and barcodes make inventory management straight-forward

Fresh team workflows

Teams need to manage a wide variety of item types, including hyper-perishables and random weights
More

The Afresh transformation, by the numbers:

+3%

Sales increase

+94%

Adherence rate

+7%

Faster inventory turns

+20%

Labor efficiency

25%

Shrink reduction

80%

Stockout reduction

Fresh innovation at Albertsons

By partnering with Afresh, we are now able to improve our processes to better manage our fresh product supply and provide our store teams with a tool to better predict demand and monitor inventory.
Susan Morris,
EVP and Chief Operations
Officer at Albertsons Companies

Customers trust Afresh

With Afresh, what’s good for business is also good for the planet.

Our advances in tech always come back to our vision: to sustainably nourish the world with fresh food.
About Afresh

Afresh will transform your fresh departments. See it in action.

More fresh ideas and tools.

  • Press
  • Article

Convenience: 3 key priorities for consumers

Convenience remains in high demand in the retail grocery industry, and it extends far beyond meal kits and prepared foods.

  • Press
  • Article

How Tech Advances Can Lead to Fresh Success

Tools built to improve forecasting and smooth operations give retailers a leg up in fresh foodservice, according to presentations at NRF 2024: Retail's Big Show.

  • Industry Insights
  • Article

The Pivotal Role of Ordering in Optimizing Meat Departments

As the most influential department on the store's perimeter, meat drives significant foot traffic and sales for grocery retailers. The meat department also presents a unique opportunity for grocers to differentiate themselves from competitors. Recognizing this, industry leaders like Albertsons are increasingly looking towards Afresh’s innovative solutions to better serve their communities.

  • Press
  • Podcast

Afresh Co-Founder Nathan Fenner On How AI Can Help Grocers Manage Supply Chains

In the latest episode of NVIDIA’s AI Podcast, host Noah Kravitz spoke with the company’s cofounder and president, Nathan Fenner, about its mission, offerings and the greater challenge of eliminating food waste.

  • Press
  • Article

Albertsons deploys AI-powered ordering and inventory platform

Afresh Technologies and Albertsons Companies (Boise, Idaho) announced today the rollout of the Afresh platform into the meat and seafood departments in more than 2,200 Albertsons Cos. banner stores including Safeway, Albertsons, Jewel-Osco, Shaw’s, Vons and ACME. The Afresh platform drives better decision-making across the fresh

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