Probabilistic Decision Making
Your teams make thousands of calls a day on what to order, what to prep, what to count, and what the DC should buy.
Afresh built AI that analyzes demand, inventory, shelf life, and margin together, so each decision accounts for what could sell, what's really there, and what it costs to get it wrong.
Most decisions are made with incomplete information
Every order, production plan, and vendor request goes in without anyone knowing exactly what will sell. Most systems handle that uncertainty with a fixed safety stock. For a canned soup with a six-month shelf life, that works. On avocados that turn in 72 hours, the same buffer becomes shrink.
Demand that won't hold still
Season, price, weather, promotions, and new items with no history all move demand in ways a point forecast can't capture.
Inventory that drifts
Spoilage, mis-scans, and product received by the case but sold by the pound go unrecorded, so the perpetual inventory drifts further from the shelf every day.
Shelf life that sets the clock
Every fresh item has a window to sell before it becomes shrink, and that window changes by item, season, and delivery schedule.
Afresh models what could happen, not just one outcome
Demand forecasts see the bigger picture
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Considering the range of probable demand
Instead of predicting that 10 cases of mushrooms will sell, the forecast estimates the demand likelihood for various quantities will sell. That range of probabilities increases the accuracy of every downstream decision.
Inventory estimates that reflect reality
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10% to 40% more accurate
Afresh estimates the likely on-hand position from sales, shipments, counts, perishability, and the historical signal reliability across the shelf, backroom, in transit, and DC.
Shelf life built into every estimate
Understanding that fresh food acts differently
Afresh builds shelf-life models for each item across produce, meat and seafood, deli, and bakery, so ordering recommendations optimize sell-through.
Unified decision making
Weighing tradeoffs to maximize profit
Every decision, especially in fresh, comes with a tradeoff. Fuller displays sell more but waste more. Frequent production keeps hot cases fresh but costs labor. Afresh considers every factor to optimize recommendations for profitability.

One intelligence engine syncs every decision
The same decision engine generates order, production, and DC buying recommendations, so everything follows the same view of demand and inventory.
Store orders
Weighs the risk of a deli out-of-stock against shrink, freshness, display requirements, and the next delivery.
Production plans
Decides how much to prepare for each daypart based on likely demand and what's already available.
DC buying
Sizes an opportunity buy on blackberries to what stores can sell before the fruit turns.
Built into your teams' daily workflows
shrink reduction
sales growth
user adherence
items trained on Afresh


