Afresh launches Fresh Buying with Wakefern among the first to implement.
Afresh launches Fresh Buying with Wakefern among the first to implement.
Solutions

Fresh Buying

Afresh Fresh Buying brings modern AI to one of grocery’s toughest challenges — buying for fresh distribution centers.

Built specifically for perishables, it replaces spreadsheets and disconnected tools with a single, intelligent workspace that helps buyers act faster, protect margins, and deliver fresher products to stores.

Key Benefits

Built for the Complexity of Fresh

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Most supply chain tools were built for shelf-stable goods. Afresh was designed for perishables — where short shelf lives, unpredictable demand, and tight margins demand daily agility. Our fresh-first AI delivers precision at the pace of fresh.

One Unified View for Every Fresh Decision

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Fresh buying today is fragmented — data scattered across emails, spreadsheets, and disconnected systems. Afresh unifies it all, bringing vendor, pricing, and forecast data into one intelligent workspace. Buyers gain a single source of truth to view, plan, and act across categories and stores.

AI That Orchestrates What Matters Most

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Afresh AI doesn’t just predict — it acts. Intelligent agents automate routine work and surface key decisions, weighing perishability, vendor reliability, and cost in real time so buyers can focus on what moves the business forward.

Coordinated Decisions From DC to Store

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Afresh connects store- and DC-level demand into one real-time signal, aligning buyers, category managers, and store teams on a shared understanding. When every team acts from the same source of truth, fresh products move seamlessly from supplier to shelf.

"From the moment we saw Afresh’s Fresh Buying solution, we recognized its potential. This kind of innovation is poised to transform the industry."

Darren Caudill
Chief Sales Officer at Wakefern

Key Features

AI-powered replenishment

Translates complex demand patterns into optimized orders

Adapts to display changes and lead-time variability

Automatically factors in price and promotion changes

Real-time issue resolution

Flags disruptions as they happen

Recommends the fastest, least wasteful solution

Shows the business impact of every decision

Scenario intelligence

Models alternative decisions in real time

Quantifies trade-offs between waste, cost, and margin

Guides teams to data-backed, confident decisions

Daily priorities

Surfaces the most critical actions for each day

Highlights decisions needing immediate attention

Keeps teams focused on outcomes that matter

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Own the future of fresh

Afresh is the cornerstone solution for fresh across leading retailers, see why.

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