Fresh departments are the heart of the grocery store and the products they offer are paramount to consumers. Walking into a store with a large assortment of produce that looks fresh, 65.3% of consumers say they would be more inclined to shop at that store again.
93% of grocery leaders say they've seen demand for fresh food increase in the past 1-2 years, which means investing in fresh customer experiences is key. Outside of changing store layouts and service offerings, opportunities remain: Many grocers are relying on pen-and-paper processes in fresh and, as they struggle with frequent out-of-stocks and high levels of staff turnover, store teamsneed technology to help them build a stronger foundation for the future.
Find out more in Opportunities in Fresh: 2022 Report