Opportunities in Fresh: 2022 Report

The fresh department is the heart of the grocery store and its importance to consumers is paramount. Walking into a store with a large assortment of produce that looks fresh, 65.3% of consumers say they would be more inclined to shop at that store again. The importance of fresh food is more evident than ever, with 93% of grocery leaders saying they've seen demand for fresh food increase in the past 1-2 years. Grocers understand that focusing on the customer experience in fresh is important and they’ve been investing in changing their stores, but problems and opportunities remain: Many grocers are relying on pen-and-paper processes in fresh, and as they struggle with frequent out-of-stocks and high levels of staff turnover, they need technology to help them build a stronger foundation for the future. Read more here: Opportunities in Fresh: 2022 Report

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